Celebrating “Cosa Nuestra”
TikTok has announced an exciting collaboration with Grammy-winning artist Rauw Alejandro to launch a global in-app experience promoting his highly anticipated album, “Cosa Nuestra.” This partnership invites fans to celebrate the album’s release with exclusive merchandise, interactive challenges, and unique content, all available on the popular social media platform.
Fans can now visit Rauw Alejandro’s TikTok Shop to discover exclusive merchandise, including a special vinyl release and a limited-edition T-shirt. Additionally, users can easily add “Cosa Nuestra” to their preferred music streaming services and have the opportunity to be featured in the official Fan Spotlight carousel by participating in various activities.
Engaging with Rauw Alejandro
The experience includes four interactive challenges, which, when completed, grant fans an exclusive profile frame to showcase their dedication to Rauw Alejandro. Fans will also have access to animated album art for “Cosa Nuestra,” available exclusively on TikTok.
Expressing his excitement for the collaboration, Rauw Alejandro stated, “For me, it’s an honor to be the FIRST LATIN artist to partner with the team at TikTok for this massive campaign. This platform has been an outlet to express myself creatively and talk to my fans in a different way. For me, that’s everything.”
To engage with this unique experience, fans can search for “Cosa Nuestra” or “Rauw Alejandro” on TikTok or interact with the featured video anchor accompanying his content. This multifaceted experience allows fans to connect with Rauw’s new music in ways never before possible.
In addition to the interactive features, Rauw Alejandro will host a live concert event, airing on his TikTok account (@rauwalejandro) on the day of the album’s release. The special livestream, beginning at 8:30 PM EST from New York, promises to be a memorable occasion for fans eager to hear new music from the star.
Rauw Alejandro, who boasts over 16.3 million followers on TikTok, has made a significant impact on the platform with his engaging content. His hit single “PUNTO 40” sparked a popular dance trend that generated over 2.2 million creator videos, with participation from other notable artists such as Bad Bunny and Kimberly Loaiza. His recent behind-the-scenes videos from performances in Japan and Mexico have collectively amassed over 13 million views and 1.1 million likes, further solidifying his status as a TikTok sensation. As he prepares for the launch of “Cosa Nuestra,” Rauw continues to captivate fans with his new singles, including a widely popular video featuring him dancing to “Pasaporte,” which has garnered over 815,000 likes.
For those new to TikTok and eager to join in on the #CosaNuestra excitement, downloading the app is simple and free, available via the Apple App Store, Google Play, or Amazon.
As Rauw Alejandro continues to push boundaries and engage with his fans, this collaboration with TikTok marks a significant moment in the intersection of music and social media, promising to create unforgettable experiences for fans around the world.
